CLIENT GOAL
To establish thought leadership and showcase technical eminence in their field of global address verification through the creation of an engaging video series.
Client
Loqate
Industry
TECHNOLOGY, SOFTWARE COMPANY
PROJECT SCOPE
VIRTUAL STAGE DESIGN & BUILD
4K CONTENT PRODUCTION
DESIGN, CONCEPT AND PRODUCTION STRATEGY DEVELOPMENT
VIRTUAL FILMING
Solution Delivered
SNP partnered with Locate to develop and produce a comprehensive content strategy that culminated in a branded web series, Locate TV. The content strategy involved 3 distinct segments:
1. PARTNER TALKS:
- Featuring interviews with key partners to highlight their collaborations.
2. ASK THE EXPERTS:
- A talk-show format series with two consistent hosts delving into tech innovations and industry trends.
3. MAIN STAGE:
- Capturing Locate’s presence at external events and conferences.
Execution
- Produced a total of 25-30 episodes over 12-18 months (10-15 episodes for Partner Talks, 10-15 for Ask the Experts, and 5-7 Main Stage videos).
- Designed and produced custom virtual stages branded with Locate’s color palette and logo.
- Managed end-to-end production, including pre-production, design, editing, and post-production, creating a cohesive and visually engaging experience.
- Integrated intensive graphics packages featuring lower thirds and key information overlays to make the episodes both informative and visually dynamic.
Impact
- Enhanced Locate’s brand awareness and positioned them as thought leaders.
- Despite budget constraints in 2023, the project demonstrated value in content marketing as a tool for industry positioning.
Key Takeaways
The campaign faced challenges with securing leadership buy-in, underscoring the importance of aligning creative initiatives with organizational priorities. This remains a point of focus for future projects.
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