CLIENT GOAL
To engage and expand their audience by live-streaming events and showcasing their mission of advocating for free expression and literature.
Client
Pen America
Industry
Publishing
PROJECT SCOPE
LIVESTREAM, BROADCAST TO YOUTUBE & VIRTUAL EVENT
CREATIVE PRODUCTION, ON-SITE INTERVIEWS
Solution Delivered
We collaborated with PEN America to support their flagship events, including:
1. WORLD VOICES FESTIVAL
- A four-day celebration featuring over 80 writers from 25 countries, spanning 30 cross-cultural events
- Executed a hybrid model with selective live streaming and pre-recorded content.
2. PANEL DISCUSSIONS
- Live-streamed a three-hour event featuring renowned authors Margaret Atwood and Dave Eggers.
Execution
- Designed a multi-camera setup, including three static cameras and a roving audience camera, to provide dynamic visuals.
- Leveraged audience interaction by capturing live Q&A sessions and intimate speaker moments.
- Delivered content in 4K with a blend of live and packaged recordings for post-event distribution.
- Integrated with PEN America’s YouTube channel, maximizing accessibility for their 17,000 subscribers.
Impact
- Facilitated global access to the events, with thousands of views on live-streamed content.
- Highlighted PEN America’s advocacy for free expression through engaging and professionally produced programming.
Key Takeaways
The success of the hybrid format reaffirmed the value of combining live and recorded content to extend audience reach and engagement.
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